Choosing a good call tracking platform depends on several crucial factors that can be easy to miss. There sure is so much more happening behind a slick interface or a great discount.
Once you start looking around, you will find that there are many products and vendors available. Before you choose a certain call tracking software solution, look into the following:
What you want to do with call tracking is publish unique numbers from one campaign to another. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.
Automated Generation of Numbers
A good call tracking solution generate numbers dynamically, which means you will not have to manually assign numbers to pages. The manual process is unscaleable and can cause errors in analytics when done wrong.
Compatibility with Existing Systems
Call tracking software becomes more useful when integrated with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.
Different businesses have different uses of call tracking software, and obviously, you’ll want to pick a platform that can be fully customized to your specific needs and requirements. Otherwise, you will end up wasting resources.
When you use a call tracking solution, all calls to your numbers will pass that infrastructure, so go with one that is known for reliability. Else, you won’t only lose valuable leads but your credibility too.
Call recordings and transcriptions offer a wealth of information about your target customers. Besides that, you will be able to assess and improve your sales reps’ call handling practices.
When choosing a call tracking platform, make sure it offers such features as caller ID, caller location, call time and date, and all the basic analytics presented in real time. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.
Finally, though you should never choose a call tracking platform mainly on cost, it is nevertheless a very important consideration. After all, you can only get one that fits your budget. With all your incoming sales calls entering through the call tracking software, pick a system that comes with the best rates for calling minutes and for phone numbers. Phone number costs do make a difference because once you start scaling your campaigns, you will have to buy so many phone numbers.